ACIA Information Architecture Conference Sold Out; Limited Seating Offered to Journalists and Analysts

Ann Arbor, MI (August 31, 2000) — The Argus Center for Information Architecture's inaugural conference, "Information Architecture 2000," is sold out, with only a few guest openings remaining for journalists and analysts at the Oct. 25-27 event in La Jolla, Calif.

Journalists and analysts interested in learning more about information architecture - the practice of organizing intranets and web sites so users can more easily find what they're looking for, and site managers can more easily manage their information - are encouraged to request space quickly for presentations by leaders in the industry and those with first-hand experience of the benefits of IA.

Additional one-day seminars are planned in San Francisco and New York in early 2001; journalists in those areas might want to attend the La Jolla event to gather information for a preview of future seminars.

"Synonyms and Taxonomies," a one-day pre-conference seminar Oct. 25, will cover the Argus Associates method of information architecture and is geared primarily to those with background in the field. Peter Morville, CEO of Argus Associates and director of the ACIA, will kick off the conference with a keynote and welcome address at 8:30 a.m. Oct. 26. Among the sessions of note are:

     *  " An Ecological Approach to Design," by Bonnie Nardi, anthropologist at AT&T Labs-Research, 1:15 p.m. Oct. 26
"Designing Effective E-Business Systems," by Terry Swack, vice president of experience design at Razorfish, 9:15 a.m. Oct. 26
A panel discussion titled "Information Architecture in a Wireless World," led by Louis Rosenfeld, president of Argus Associates, 4:15 p.m. Oct. 26
"Redesigning the Microsoft Intranet," by Vivian Bliss, knowledge management analyst within the Information Services group at Microsoft, 9:15 a.m. Oct. 27
"Information Architecture for Web Applications," by Andrea Gallagher, customer experience architect of Scient, 1:15 p.m. Oct. 27

A full conference program is available at:

Full-price registration for the two-day conference is $550, and the pre-conference seminar is $750. If you are interested in attending one or more sessions compliments of ACIA, please contact Colleen Newvine, Argus marketing and communications manager, to make your request by Sept. 25. Seating is limited and sessions are expected to fill quickly.

In addition, conference speakers and Argus principals will be available for interviews. If you would like to schedule time, please contact Colleen as soon as possible.

About the Argus Center for Information Architecture
The ACIA serves as a focal point for learning about the theory and practice of information architecture, hosting industry conferences and training seminars, publishing articles and white papers, managing a web site on information architecture topics, and participating in groundbreaking research. The ACIA is sponsored by Argus Associates, Inc.

About Argus Associates
Based in Ann Arbor, Michigan, Argus Associates is a recognized pioneer in the field of information architecture. Argus organizes large Web sites and intranets so users can find what they need quickly and easily and clients can more easily manage their information. Argus principals Louis Rosenfeld and Peter Morville wrote the definitive book on Web architecture, Information Architecture for the World Wide Web, published in 1998 by O'Reilly & Associates. It was named "Best Internet Book of 1998" by

For information on ACIA events:
Andrea Kelly
Program and Event Manager
For all other media inquiries:
Colleen Newvine
Marketing and Communications Manager
Argus Associates