A Unique Conference for Information Architects

Ann Arbor, MI (July 13, 2000) — The Argus Center for Information Architecture ("ACIA") announces it's inaugural conference, "Information Architecture 2000," to be held on Thursday October 26 and Friday October 27, 2000 in La Jolla, California.

"This truly is a conference designed by information architects for information architects," explains Peter Morville, CEO of Argus Associates and Director of the ACIA. "Over the past year, we've asked hundreds of information architects to tell us about their most urgent questions, and we've designed a conference program to address those needs."

Conference topics range from politics and metrics (e.g., measuring return on investment) to designing web sites and intranets for diverse audiences (e.g., globalization and localization) to best and worst practices (e.g., collaborating with usability engineers, interaction designers, content authors, and others). To address these topics, the ACIA has carefully selected a world-class faculty of speakers that includes:

     *  Andrew Dillon, Professor of Information Science and Informatics, Indiana University
Andrea Gallagher, Customer Experience Architect, Scient
Peter Merholz, Creative Director, Epinions.com
Bonnie Nardi, AT&T Research Labs, Author of Information Ecologies
Terry Swack, Vice President of Experience Design, Razorfish
Karyn Young, Information Architect, IBM
Vivian Bliss, Knowledge Management Analyst, Microsoft Corp.  

Registration for this 2 day conference is $550 with a 10% early bird discount available through July 31. This exclusive event is limited to 150 attendees, so act now. For more information and to register online, visit:


About the Argus Center for Information Architecture
The ACIA serves as a focal point for learning about the theory and practice of information architecture, hosting industry conferences and training seminars, publishing articles and white papers, managing a web site on information architecture topics, and participating in groundbreaking research. The ACIA is sponsored by Argus Associates, Inc.

About Argus Associates
Based in Ann Arbor, Michigan, Argus Associates is a recognized pioneer in the field of information architecture. Argus organizes large Web sites and intranets so users can find what they need quickly and easily and clients can more easily manage their information. Argus principals Louis Rosenfeld and Peter Morville wrote the definitive book on Web architecture, Information Architecture for the World Wide Web, published in 1998 by O'Reilly & Associates. It was named "Best Internet Book of 1998" by Amazon.com.

For information on ACIA events:
Andrea Kelly
Program and Event Manager
For all other media inquiries:
Colleen Newvine
Marketing and Communications Manager
Argus Associates