Argus Announces New Center for Information Architecture

Ann Arbor, MI (July 6, 2000) — Argus Associates, a pioneering information architecture consulting firm, has announced the launch of the Argus Center for Information Architecture ("ACIA"), a new venture that will provide leadership in defining and advancing the evolving discipline of information architecture.

"We are witnessing an explosion in the numbers of practicing information architects. In the past 18 months, Fortune 500 corporations and professional service consulting firms, have hired thousands of information architects. However, the demand for skilled information architects far exceeds the supply," explains Peter Morville, CEO of Argus Associates and Director of the ACIA. "We have created the ACIA to address the growing demand for research and education in this rapidly emerging field."

Activities of the Argus Center for Information Architecture include:

     *  Sponsorship of an annual conference and a series of advanced seminars on information architecture. ACIA's first innaugural event "IA 2000" is being held on October 25-27, 2000 in California.
Management of a web site that provides links to the most remarkable content, events, and people in the field.
Publication of original articles and white papers that draw from the experience and expertise of the Argus team.
Participation in ground-breaking research that improves our understanding of information architecture.  

For more information about the Argus Center for Information Architecture, visit the web site at or contact Andrea Kelly (, 734.913.0010).

About the Argus Center for Information Architecture
The ACIA serves as a focal point for learning about the theory and practice of information architecture, hosting industry conferences and training seminars, publishing articles and white papers, managing a web site on information architecture topics, and participating in groundbreaking research. The ACIA is sponsored by Argus Associates, Inc.

About Argus Associates
Based in Ann Arbor, Michigan, Argus Associates is a recognized pioneer in the field of information architecture. Argus organizes large Web sites and intranets so users can find what they need quickly and easily and clients can more easily manage their information. Argus principals Louis Rosenfeld and Peter Morville wrote the definitive book on Web architecture, Information Architecture for the World Wide Web, published in 1998 by O'Reilly & Associates. It was named "Best Internet Book of 1998" by

For information on ACIA events:
Andrea Kelly
Program and Event Manager
For all other media inquiries:
Colleen Newvine
Marketing and Communications Manager
Argus Associates