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![]() ACIA Main Page > Content > Futurize Your Enterprise |
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![]() ![]()
By David Siegel
Subscribe to our bi-weekly newsletter.
The ACIA is sponsored by Argus Associates, a leading information architecture consulting firm. |
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![]() ![]() Review by Keith Instone (July 10, 2000) ![]() Futurize Your Enterprise
Redesign your company around your customers.
This is the core message of David Siegel's new book. In order to execute
this new strategy for business in the age of the Internet, you need to:
For example, an online book-seller might identify seniors as a key market
segment. They should create a "Senior Department" to serve that market.
They might build a site where seniors and employees in the "Senior
Department" can talk with each other about books.
As these employees get to know their customers, they will be better able
to understand and support a full range of needs. Book-oriented discussion
forums might lead to the development of online or even off-line support
groups for the families of people with Alzheimer's. Over time, the
company won't be in the book business, but in the "serving seniors"
business.
I found this book similar to the Cluetrain
Manifesto. If you are
a "traditional" business person, these concepts may shake up the way you
view the business world. If you're an Internet old-timer, this book will
not feel very revolutionary; still good, but a lot more "yeps" than "wows"
for me.
My favorite parts of the book are the "Warning Signs of E-Cancer" at
the end of every chapter. Here are some of my favorites. If they are
true for your organization, then you should definitely read this
book.
Warning Signs of E-Cancer
On the New World (p. 2):
On e-commerce and e-business (p. 29):
On community (p. 45):
On one-to-one (p. 133):
On the role of managers (p. 304):
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![]() The ACIA is Sponsored by Argus Associates, Inc. Copyright 2000 All Rights Reserved ![]() |
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