Thursday, October 26, 2000
8:30 - 9:15 am
Peter Morville
Chief Executive Officer
Argus Associates

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Earlier this year, during the peak of dot.com mania, people just wouldn't shut up about Internet time and the need for speed.

So, I was really happy to see this month's edition of Fortune magazine proclaim that "There is no such thing as Internet time.

And I truly enjoyed Roger McNamee's suggestion that "in retrospect, Internet time will prove to have been a hormonal thing.

So what does this have to do with information architecture? Well, I made this point at the ASIS Summit in April and I'll make it again.

Information architects need to slow down!

We need to shift emphasis from "how fast?" to "how long will it last?"

We need to think in terms of what Stewart Brand calls "the big here and the long now," recognizing that our work has broad and lasting impact.

Information architecture isn't about superficial appearances.

It's about mission-critical infrastructure.

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