Peter Merholz

IA 2000 Session:
Information Architecture of Self-Organized Systems
Friday, October 27, 2000
10:45 am - 12:00 pm

As Creative Director at, Peter Merholz is responsible for bringing user-centered design to a leading Internet startup. Peter's previous work experience includes stirring up the dirt in web design and technology for companies such as Studio Archetype, The Voyager Company,, Phoenix-Pop Productions, Organic, and Sapient.

He has spoken at Seybold Seminars, Web Publisher, Web Design, and Web.Builder conferences on subjects ranging from Dynamic HTML to building web applications.

Peter brazenly abuses the Web's low barrier to entry on his personal site,