Retail Ecologies, E-commerce, and Information Architecture

By Dennis Schleicher and Jennifer Kush, Argus Associates
February 2001

This white paper discusses information architecture in terms of retail ecology theory and how it translates to e-commerce. It begins by defining what a retail ecology is, and then discusses how the information architecture of e-commerce sites can change for four different types of retail ecologies:

  • the maintenance ecology,
  • the provisional ecology,
  • the consumption ecology, and
  • the pilgrammage ecology.
It finishes by discussing examples of IA features used by different sites for different retail ecology purposes.

Please direct any questions or suggestions about this white paper to the ACIA at feedback@argus-acia.com.

  View or Download White Paper (51K PDF)