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Quantifying the Effect of User Interface Design Features on Cyberstore Traffic and Sales. Gerald L. Lohse and Peter Spiller. From: Proceedings of the CHI 1998 Conference on Human Factors in Computing Systems. (April 18-23, 1998)
This article predicts store traffic and dollar sales as a function of interface design features such as number of links into the store, image sizes, number of products and store navigation features. By quantifying the benefits of user interface features, the authors hope to facilitate the process of designing and evaluating alternative storefronts by identifying those features with the greatest impact on traffic and sales.
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