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Designing Effective E-Business Systems
Understanding and Evaluating the User Experience with Information Spaces
An Ecological Approach to Design
Information Architecture for Diverse Audiences
Redesigning the Microsoft Corporate Intranet
Information Architecture of Self-Organized Systems
Information Architecture for Web Applications
Designing Effective E-Business Systems:
A Holistic Approach
Thursday, October 26, 2000
9:15 - 10:30 am
Terry Swack
Vice President of Experience Design
Razorfish
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The impact of design strikes at the heart of Web-based business and product strategy, and the ultimate viability of that business, product or service. If people don't find it useful, they won't use it. The reason many sites are not effective, is because they were never designed specifically to achieve that goal.
Join Terry as she shares with you a holistic view of a design process that includes:
- Design analysis methods to benchmark effectiveness.
- Creating "intentional user experiences" to serve user's needs and extend customer relationships.
- Understanding the organizational impact of human-centered e-business.
- What kinds of product information should and can be on the Web?
- Challenges faced by the breadth of customers needing product information globally.
- Challenges faced by the breadth of the 3M organization to provide information about more than 60,000 products globally.
- Methods of information organization and online "merchandising" to enable customers to find the right information in any mode of use.
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